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2017 12/Mar
3-Essential-facts-and-differences-about-conversions-on-Google-Analytics-and-Google-Adwords-compressor

When we are running a performance based campaign and our objective is conversions (or sometimes we are even billing our customers based on those conversions), then it is imperial to know exactly how a system, like Google Analytics or Google Adwords, collects and registers conversions. Here are essential facts that you absolutely need to know […]

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2017 24/Jan
How to help Adwords clicks turn into website visits and improve your conversions-min

Unfortunately, we all know it but here it is. Not all clicks generated on your Adwords campaign are turning into website sessions. Don’t worry though, there are ways to avoid this and improve your conversions.   Reasoning If you are asking — Why are the two subjects (conversions and sessions) connected? — Let me help. When we are running an […]

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